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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case.

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No Super Bowl Advertiser Did It Like Mountain Dew

The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.

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Amazon Alexa’s Michael B. Jordan Spot Was Tops on YouTube AdBlitz

TurboTax had the most viewed teaser ad prior to the Big Game.

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Brands’ AR Lenses on Snapchat Score Big on Super Sunday

Sponsored AR lenses saw over 200 million engagements in the U.S. on game day.

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Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube

Reports of a recent DWI from the singer surfaced from November.

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Springsteen’s DWI Should Be a Reminder to Marketers: Thoroughly Vet Your Talent

Voice

Casting and vetting brand ambassadors in the days of instant feedback has become tricky, but more important than ever.

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Toyota’s Super Bowl Ad Was Inspiration Porn

If the entire ad hinges on the subject having a disability, nine times out of ten it is inspiration porn.

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Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform.

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The Weeknd Surges on Spotify Following Super Bowl Halftime Show

Tracks that were featured in Big Game ads also saw significant streaming gains.

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Diversity in Super Bowl Ads Fails to Reflect the Audience

After a year in which DEI became a priority, the Big Game missed a chance to amplify the message.

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Oh What a Feeling for Toyota in Hootsuite’s Analysis of Super Bowl Ads Sentiment

Pepsi had the most mentions on Twitter, driven by its sponsorship of the halftime show.

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Redditors Talked Up Big Game Ads From GM, Cheetos, State Farm, Doritos

r/TheWeeknd saw a 335% increase in views from Jan. 31 through Feb. 7.

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What the Super Bowl’s Pandemic-Driven Reality Says About the Big Game’s Ad Future

Not everyone agrees that escapism was the right approach, but sitting out may have been a lasting choice for some.

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13 Years in the Making, Special Group Delivered for Uber Eats at the Super Bowl

New Zealand-founded agency has a long history with Uber Eats before Wayne's World ad.

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Oatly Doesn’t Care Whether You Liked Its Super Bowl Commercial

The Big Game

When asked about measuring the ad's success, Schoolcraft said he wasn't tracking the traditional marketing metrics like impressions or social media feedback commonly used after a big buy like the [...]