NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
Company secured as much as $6 million per 30-second Big Game spot.
Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be
The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.
NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video
ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.
Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon
The company is looking to leverage a 'once-in-a-lifetime' opportunity with back-to-back games and a Super Bowl in 7 months.
CBS Breaks Post-Super Bowl Curse for New Shows, Renews The Equalizer
The Queen Latifiah-starring drama is this season’s most-watched entertainment series this season.
Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
The spot will be unpaused following the resolution of the case.
No Super Bowl Advertiser Did It Like Mountain Dew
The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.
Amazon Alexa’s Michael B. Jordan Spot Was Tops on YouTube AdBlitz
TurboTax had the most viewed teaser ad prior to the Big Game.
Brands’ AR Lenses on Snapchat Score Big on Super Sunday
Sponsored AR lenses saw over 200 million engagements in the U.S. on game day.
Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube
Reports of a recent DWI from the singer surfaced from November.
Springsteen’s DWI Should Be a Reminder to Marketers: Thoroughly Vet Your Talent
Casting and vetting brand ambassadors in the days of instant feedback has become tricky, but more important than ever.
Toyota’s Super Bowl Ad Was Inspiration Porn
If the entire ad hinges on the subject having a disability, nine times out of ten it is inspiration porn.
Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta
The lawncare brand followed up its Big Game spot with a challenge on the video creation platform.
The Weeknd Surges on Spotify Following Super Bowl Halftime Show
Tracks that were featured in Big Game ads also saw significant streaming gains.
Diversity in Super Bowl Ads Fails to Reflect the Audience
After a year in which DEI became a priority, the Big Game missed a chance to amplify the message.