Fox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Market

In-game inventory is currently 78% sold out.

Pop-Tarts Gets in the Game With First Super Bowl Spot in 2020

Kellogg's will try to sell football fans on a sweeter game day spread.

Having Jennifer Lopez and Shakira in the Halftime Show Shines a Literal Spotlight on Diversity

The NFL has taken yet another step toward aligning itself with more progressive consumers.

Jennifer Lopez and Shakira Set to Perform at Super Bowl Halftime Show

The duo will team up in Miami on Feb. 2.

Fox Brings Back The Masked Singer This Fall, Then Will Debut Season 3 After Super Bowl LIV

Network says Empire will end after upcoming Season 6.

CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022

This will enable NBC to once again pair the big game with the Winter Olympics.

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

So many said #EatLikeAndy was a flop, but is that actually true?

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

'This made sense in a way nothing else really did,' says the beer brand's senior director of marketing Alissa Heinerscheid.

How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

The CPG giant's CTV Super Bowl ad scored a 6.4% engagement rate.

Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data

It's the digital equivalent of printing two and a half Libraries of Congress' worth of paper.