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Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.

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NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video

ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.

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Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon

The company is looking to leverage a 'once-in-a-lifetime' opportunity with back-to-back games and a Super Bowl in 7 months.

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CBS Breaks Post-Super Bowl Curse for New Shows, Renews The Equalizer

The Queen Latifiah-starring drama is this season’s most-watched entertainment series this season.

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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case.

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No Super Bowl Advertiser Did It Like Mountain Dew

The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.

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Amazon Alexa’s Michael B. Jordan Spot Was Tops on YouTube AdBlitz

TurboTax had the most viewed teaser ad prior to the Big Game.

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Brands’ AR Lenses on Snapchat Score Big on Super Sunday

Sponsored AR lenses saw over 200 million engagements in the U.S. on game day.

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Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube

Reports of a recent DWI from the singer surfaced from November.

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Springsteen’s DWI Should Be a Reminder to Marketers: Thoroughly Vet Your Talent

Casting and vetting brand ambassadors in the days of instant feedback has become tricky, but more important than ever.

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Toyota’s Super Bowl Ad Was Inspiration Porn

If the entire ad hinges on the subject having a disability, nine times out of ten it is inspiration porn.

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Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform.

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The Weeknd Surges on Spotify Following Super Bowl Halftime Show

Tracks that were featured in Big Game ads also saw significant streaming gains.

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Diversity in Super Bowl Ads Fails to Reflect the Audience

After a year in which DEI became a priority, the Big Game missed a chance to amplify the message.

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Oh What a Feeling for Toyota in Hootsuite’s Analysis of Super Bowl Ads Sentiment

Pepsi had the most mentions on Twitter, driven by its sponsorship of the halftime show.