The Big Game

Jeep, Hyundai, Genesis and T-Mobile rounded out the top five.

Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable.'

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.

No matter who actually won the game, since festivities started last weekend, Miami was the clear cut winner of this year’s Super Bowl.

Both New York Life and Snickers tied their ads to how long the companies have been around.

We asked Adweek's Super Bowl Bot, trained on more than 4,500 ad descriptions, to reimagine the year's most notable spots.

Brands chose to use audio marketing in different ways, which will affect consumers' decisions.

How did #BabyNut pay off for the snack brand?

GLAAD saw a "rainbow wave" at the game with LGBTQ+ stars on the field and in ads.