Toyota’s ‘Good Odds’ Is Called the Most Effective Super Bowl Ad on Key Brand Metrics

Unruly looks at likely emotional, social and business impact.

Is It Easy to Remember the Brands Behind Super Bowl Ads? We Went to Times Square to Find Out

The commercials may have been too mysterious

The Poet Behind Coke’s Super Bowl Spot Wants All of Us to Bring More Art to Advertising

'Read books or look at art or make music whenever you can. Use any spare time you have to cultivate art.'

MoonPie Wrote the Best (Worst) Ads You Didn’t See on the Super Bowl

The spots they would have run, if they would have run spots.

This Car Dealer’s Super Bowl Ad Congratulating the Wrong Team Was No Accident

Subaru of Muskegon is fine with the 'error.'

5 Takeaways From Tide’s Full-Blown Super Bowl Blitz

The detergent brand provides a blueprint for hijacking the biggest advertising day of the year.

What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy

Sick burns can only take you so far.

Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform

Pepsi, Doritos and Mountain Dew snagged top prizes in the first Brand Bowl.

TV Viewership Was Down, But Total Audience For the Super Bowl Topped 118 Million

Just 103.4 million watched the Eagles win.

Tide’s Spotless Super Bowl Campaign, as Seen From Inside the Brand’s War Room

Tide's 40-person war room tried to capitalize on buzz.