CBS and NBC Are Swapping Super Bowl Telecasts in 2021 and 2022

This will enable NBC to once again pair the big game with the Winter Olympics.

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

So many said #EatLikeAndy was a flop, but is that actually true?

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

'This made sense in a way nothing else really did,' says the beer brand's senior director of marketing Alissa Heinerscheid.

How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

The CPG giant's CTV Super Bowl ad scored a 6.4% engagement rate.

Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data

It's the digital equivalent of printing two and a half Libraries of Congress' worth of paper.

Actress Behind Allegations of Misogyny at Bon & Viv Super Bowl Audition Speaks Out

AB InBev has called the incident described in a December Vice article 'unacceptable.'

Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to These Stats

Unruly shared its annual list based on emotional, brand and social impact metrics.

Analyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads

The Washington Post was the Big Game’s advertising winner.

These Are the Super Bowl Ads That Triggered the Strongest Unconscious Response Among Viewers

Google, Amazon and SimpliSafe made an impact.

Hulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral ‘World Record Egg’

Two agencies came together to make the project happen.