Too Hot for the NFL? Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl

The brand is now running the unedited 'Lips Only' spot from agency McCann on streaming, linear and social platforms

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Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see an NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates.

It was a saucy and suggestive story that should have rolled out in two parts—first, a product promo with the rap star, and second, a punchline about men appropriating Duck Plump, suffering the consequences and being ridiculed for it. 




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