Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see an NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates.
It was a saucy and suggestive story that should have rolled out in two parts—first, a product promo with the rap star, and second, a punchline about men appropriating Duck Plump, suffering the consequences and being ridiculed for it.
At
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in