Fiat Chrysler CMO Reveals How He Got Bill Murray to Agree to a Commercial for the Second Time

The Covid-era Groundhog Day reprise is among the spots Olivier Francois is "really proud of"

Jeep made a bit of pop culture history earlier this year when it managed to cast a 2020 Gladiator Rubicon in a Super Bowl spot that resurrected Groundhog Day, the 1993 cult favorite in which TV weatherman Phil Connors (Bill Murray) finds himself living the same day over and over.

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