Jeep made a bit of pop culture history earlier this year when it managed to cast a 2020 Gladiator Rubicon in a Super Bowl spot that resurrected Groundhog Day, the 1993 cult favorite in which TV weatherman Phil Connors (Bill Murray) finds himself living the same day over and over.
Fiat Chrysler CMO Reveals How He Got Bill Murray to Agree to a Commercial for the Second Time
The Covid-era Groundhog Day reprise is among the spots Olivier Francois is "really proud of"
