A tough year to be a marketer? Heck, it was a hard year to be a human. But as the world went into pandemic-fueled lockdowns that upended all the rules of normal life, it was the marketers who had to find ways to keep communicating without sounding insensitive, opportunistic or detached from reality.
Adweek Podcast: Revisiting 2020's Best Ads, Stunts and Bold Marketing Ideas
Which brands adapted best to a year defined by uncertainty, anxiety and social change?
