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Amazon-owned streaming platform Twitch has always been gaming-centric, but it has been working to expand its brand sponsorship opportunities and custom activations to more partners and content areas.
Walker Jacobs, its chief revenue officer, was joined by executives from two recently added official marketing partners for Twitch Gaming that go beyond “traditional” gaming brands—Andrea Brimmer, chief marketing and public relations officer at Ally Financial, and Ashley Schapiro, vice president of marketing, media, performance and engagement at American Eagle—on the Going Beyond Esports panel during Adweek’s Brandweek Sports Marketing Summit Monday.
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