From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why

The festival reaches a unique cross-section of people in a tactile way, marketers say

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

South By Southwest has effectively taken over the streets of Austin, Texas.

With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout the city.

Major advertisers have descended upon the city in tandem with SXSW, both as festival sponsors and as participants.



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