The 10 Best Super Bowl Ads of 2023

Plus, Adweek gives a nod to one regional standout

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If you had an urge to dub last year’s Super Bowl the Crypto Bowl, nobody would have stopped you (though they probably would have warned against actually investing in crypto, but that’s a different story). With four somewhat polarizing spots in the ad lineup, it seemed like everyone walked away weighing the pros and cons of FTX or, at minimum, still reeling from Coinbase’s bouncing QR code, which broke the internet in all its bizarre simplicity.

This year couldn’t be more different.

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