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Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It’s not just a sign of the financially tight times; it’s also a testament to the ease with which consumers can use BPNL methods to get the goods they desire.
For its latest global campaign, Klarna is focusing on the smooth transaction potential of its bank with new, in-house work that blends the future of commerce with the nostalgia of Y2K fashion.