A Marketer's Guide to 5G and XR in 2023

Marketing teams must strike a balance between delighting customers with immersive, futuristic experiences and managing costs and expectations

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The advent of 5G mobile technology is revolutionizing marketing and advertising. The high speeds and low latency allow marketers to create campaigns that are not just interactive, but immersive. Brands can deliver 360-degree live video streams and sensory experiences that engage customers in remarkable ways, no matter where those users are. And they can deliver all these features wirelessly over smartphones, tablets and a broadening array of special headgear. 

Many companies are embedding their brands in online gaming worlds such as Fortnite and Roblox, allowing people to interact with digital assets that they can click on to buy products.



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