Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the country: Times Square. And the ongoing campaign is turning to an artist’s timeless catalog to help drive the message home.
Affixed to the Broadway-facing side of the New York Marriott Marquis hotel, the massive billboard featured an animated version of Chris “Ludacris” Bridges—who lent his voice, likeness and album imagery for the project—with the pitbull featured on the cover of his 2001 album, Word of Mouf.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in