Ludacris Stands Up for Google and Samsung Galaxy's 3D OOH Stunt 

The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the country: Times Square. And the ongoing campaign is turning to an artist’s timeless catalog to help drive the message home.

Affixed to the Broadway-facing side of the New York Marriott Marquis hotel, the massive billboard featured an animated version of Chris “Ludacris” Bridges—who lent his voice, likeness and album imagery for the project—with the pitbull featured on the cover of his 2001 album, Word of Mouf.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in