Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter—or as it’s known more widely, a “hookup.”
But now, the popular dating app is optimistic its new global campaign—and the strong user data that backs it—will cause that perception to flame out.
“It Starts with a Swipe,” the colorful new campaign created in partnership with AOR Mischief @ No Fixed Address, is Tinder’s first-ever global campaign, and features an all-inclusive cast of Gen Z daters—representing the app’s core membership and the various relationship categories they fall under.
Spanning across sexual, emotional, eco-friendly preferences and incorporating font treatments that evoke romance novel covers, imagery for the campaign includes taglines such as “Someone to Go to Heaven With,” “Comfortable Silences” and “Someone to Save the Planet...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in