What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?

Can spending recover quickly for Out-of-Home and Direct Mail advertising?

freeway with an advertisement on a tv
The campaign also features out of home and radio. Pride London / Anomoly

Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.