Portrait of Joy Gendusa

Joy Gendusa

Joy Gendusa is founder and CEO of PostcardMania.

Alt Image Text

Why the Surprising Rise of Direct Mail Is No Surprise at All

Direct Mail Marketing

The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.

Alt Image Text

Mailing List Survival Guide

Publishing

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. [...]

Alt Image Text

5 Steps to Your USP: Unique Selling Proposition

Performance Marketing

Anytime you see a truly exceptional business, you are sure to find a "unique selling proposition" (USP)—something that sets that company apart from the competition and defines it in the [...]

Alt Image Text

8 Questions to Ask About Your Email Newsletter

General

Email newsletters are a great marketing tool for small businesses. Want proof? In 2007, MarketingSherpa published a ConAgra Foods case study illustrating 34.25 percent more product sales from consumers who [...]

Alt Image Text

Magnetic Headlines

Performance Marketing

Headline writing is an immensely important aspect of marketing, yet it is an extremely difficult art to master. Your headline is your first impression. Based upon this interaction, your prospects [...]

Alt Image Text

4 Steps to a Flawless Marketing System

Performance Marketing

The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing [...]

Alt Image Text

5 Questions You MUST Ask Before Buying a Mailing List

Performance Marketing

If you have ever ordered a mailing list for a direct mail campaign, you know the vast amount of information and choices available — and how incredibly confusing it can [...]