Joy Gendusa
Joy Gendusa is founder and CEO of PostcardMania.
Why the Surprising Rise of Direct Mail Is No Surprise at All
The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.
Mailing List Survival Guide
Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. [...]
5 Steps to Your USP: Unique Selling Proposition
Anytime you see a truly exceptional business, you are sure to find a "unique selling proposition" (USP)—something that sets that company apart from the competition and defines it in the [...]
8 Questions to Ask About Your Email Newsletter
Email newsletters are a great marketing tool for small businesses. Want proof? In 2007, MarketingSherpa published a ConAgra Foods case study illustrating 34.25 percent more product sales from consumers who [...]
Magnetic Headlines
Headline writing is an immensely important aspect of marketing, yet it is an extremely difficult art to master. Your headline is your first impression. Based upon this interaction, your prospects [...]
4 Steps to a Flawless Marketing System
The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing [...]
5 Questions You MUST Ask Before Buying a Mailing List
If you have ever ordered a mailing list for a direct mail campaign, you know the vast amount of information and choices available — and how incredibly confusing it can [...]