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‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women

Mother worked with Irth, a non-profit tech project of Narrative Nation, to launch an app calling on Black women to review prenatal and birth experiences to establish a directory.

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Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Health and Wellness

Massachusetts Attorney General Maura Healey filed a lawsuit accusing Publicis Health of deceptive marketing practices.

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Wieden + Kennedy’s Neil Christie to Depart After 17 Years

Leadership & Talent

The agency vet most recently held the position of global chief operating officer.

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Twitter Announces New Content Partnerships at NewFronts

The company is partnering with NBC for the Olympics and more.

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Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.

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For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’

Addressing the realities of burnout, the ad is 'for moms by moms.'

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Ryan Reynolds Warns You Not to Use His Two Brands, Aviation Gin and Mint Mobile, Together

Drinking and texting can lead to unfortunate choices.

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‘You’re on Mute’ Phrase Detector Developed to Raise Funds for Deaf Children

DeafKidz aims to raise money during Deaf Awareness Week by using new tech to flush out the phrase ``You're on Mute.''

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British Soft Drink Vimto Releases Its Largest Communications Campaign to Date

To promote the addition of vitamins to its products, British soft drink Vimto is encouraging consumers to “Find Your Different” through its biggest-ever communications campaign. The U.K. campaign, which began [...]

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McDonald’s Pushes Its Coffee Credentials in Latest UK Spot

Fast-food giant McDonald's is luring coffee drinkers to its McCafes in a lighthearted TV ad campaign.

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Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen

Shaving company Harry's hired Gabby Cohen as the new marketing boss after recently raising $155 million in series-three funding.

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Twitter Cites Mobile Application Promotion, International User Growth for Solid Q1

Platforms

The company said it was way too soon to gauge the impact of Apple’s iOS 14.5 changes.

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Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising

Ogilvy's The Force cross-industry diversity innovation lab will include representatives from Airbnb and Calm, focusing on issues across industries.

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Ben & Jerry’s Teams With Snap for Peace Pop On-Pack Festival Activation

Ben & Jerry's AR feature will target Gen Z consumers to experience a virtual summer festival.