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Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

The soft drink giant has its hands full rebuilding its agency partnerships.

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Special Edition: CMOs and the Culture Conundrum

Seven marketing chiefs open up about maintaining team health and staying ahead of the curve

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RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric

Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.

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Fin-Tech Brand Revolut Hires W+K London as It Continues Its International Marketing Growth

The brand has recruited new heads of growth and is now seeking further communications and marketing leaders

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Reebok Looks to Its Past to Send a Life-Affirming Message

The last year has been a period of significant change for the iconic footwear brand

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Time Out Media Names Former Ogilvy Executive Mary Keane-Dawson as CEO

Keane-Dawson takes on the newly created role after the departure of Julio Bruno, group CEO who left in October 2021.

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Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer

It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]

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TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads

From the legendary Snickers Super Bowl spot to a 1959 Richard Hudnut cosmetics gig.

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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

The company blamed a software issue for the error.

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Campbell’s CMO on Modernizing the Nostalgic Brand

CPG veteran Linda Lee discusses the insight-fueled redesign of Campbell's condensed soup

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Digital Agency Croud Acquires Verb Brands and impakt Advisors

The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.

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Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account

The designer outlet shopping center company owns 26 locations across 10 countries.

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Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out [...]

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Coca-Cola Launches First U.S. TikTok Challenge

#ShareTheMagic features Grammy-nominated artist Khalid.

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Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’

In 2020, Google’s Year In Search showed internet users asking “why?” in unprecedented numbers as they attempted to find meaning behind the catastrophic global events that defined the moment. This [...]