Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever

PubMatic's survey finds programmatic players seek refuge in private marketplaces.

At NexTech, Marquee Names Discussed the Future of Ad Tech

Featuring execs from companies like Google, Neustar, Electronic Arts and S4 Capital.

How Jamba Put Smoothies on the Map

Now pushing 30, the brand is still squeezing all it can from the fruity segment it pioneered.

Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

The grocery chain is the first to test out the new ecommerce feature.

How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers

The report highlights how location data can help sell automobiles.

This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point

Possible Plan wants to fund organizations helping people who were negatively affected by now-defunct laws surrounding possession.

CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club

The brand stopped honoring its previous contract on July 5.

Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Something Navy's licensing deal with Nordstrom expires at the end of 2019.

Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products

The Korean skincare brand's offerings have been wildly successful, but it took a lot of work by founder and CEO Alicia Yoon to get there.

Barbarian Hires R/GA Vet as CEO

Steven Moy's appointment follows the departure of former CEO Cathy Butler.