Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row
The soft drink giant has its hands full rebuilding its agency partnerships.
Special Edition: CMOs and the Culture Conundrum
Seven marketing chiefs open up about maintaining team health and staying ahead of the curve
RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric
Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.
Fin-Tech Brand Revolut Hires W+K London as It Continues Its International Marketing Growth
The brand has recruited new heads of growth and is now seeking further communications and marketing leaders
Reebok Looks to Its Past to Send a Life-Affirming Message
The last year has been a period of significant change for the iconic footwear brand
Time Out Media Names Former Ogilvy Executive Mary Keane-Dawson as CEO
Keane-Dawson takes on the newly created role after the departure of Julio Bruno, group CEO who left in October 2021.
Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer
It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]
TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads
From the legendary Snickers Super Bowl spot to a 1959 Richard Hudnut cosmetics gig.
Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020
The company blamed a software issue for the error.
Campbell’s CMO on Modernizing the Nostalgic Brand
CPG veteran Linda Lee discusses the insight-fueled redesign of Campbell's condensed soup
Digital Agency Croud Acquires Verb Brands and impakt Advisors
The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.
Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account
The designer outlet shopping center company owns 26 locations across 10 countries.
Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out [...]
Coca-Cola Launches First U.S. TikTok Challenge
#ShareTheMagic features Grammy-nominated artist Khalid.
Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’
In 2020, Google’s Year In Search showed internet users asking “why?” in unprecedented numbers as they attempted to find meaning behind the catastrophic global events that defined the moment. This [...]