A wide range of industry-related content doesn't always fit into a specific category. But that doesn't make the news any less critical. So Adweek put together a General news category that features a variety of informative and entertaining content and commentary on how brands today are faring in a technology-driven landscape with ever-changing consumer expectations. Additionally, the General category features news of up-and-coming industry superstars, emerging trends, and technology announcements that will affect how marketing professionals develop their strategies now and in the future.

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Publishers Reeling From Carbon Emissions ‘Shakedown’

Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.

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Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings

Netflix's leaders reveal details of the company's upfront event.

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WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

WBD adds David Porter to lead ad sales research and data insights.

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Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor

Applebees gets its football wish with as an NFL sponsor.

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How Coke Zero Hustled to Keep Up With Fans in March Madness

Coke Zero updated its ads during Final Four to stay in the game.

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Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.

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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.

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BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer

Alex Craddock will assume expanded duties on the heels of a major restructuring.

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Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work

Lego and Netflix already practice design justice, here's why other brands should take note.

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Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.

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Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions

Hennessy's offbeat ads feel reminiscent of high fashion films to shake up the legacy brand's image.

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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Nielsen has set a big data timeline, and Comscore and VideoAmp get JIC certified.

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CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds

Hitting hard business goals is now the top objective for top marketers.