A wide range of industry-related content doesn't always fit into a specific category. But that doesn't make the news any less critical. So Adweek put together a General news category that features a variety of informative and entertaining content and commentary on how brands today are faring in a technology-driven landscape with ever-changing consumer expectations. Additionally, the General category features news of up-and-coming industry superstars, emerging trends, and technology announcements that will affect how marketing professionals develop their strategies now and in the future.
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ESPN’s ‘This Is SportsCenter’ Spot With Olympian Sydney McLaughlin Is Pure Gold

The 30-second ad will make its linear debut during the Duke – UNC men’s basketball game Saturday night.

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Scaling a Business With Betches Media

How three college students turned their online blog into a media company.

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Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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Getting Accurate Data on Creators Is About to Get Tougher

Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.

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GroupM’s EMEA CEO Demet İkiler Joins Publicis Groupe

She takes on the role of COO for EMEA, leaving WPP after two decades.

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To Grow This Year, Data Clean Rooms Shoot for Interoperability

70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.

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Cannes Lions Is Asking Sustainability Questions for 2023 Submissions. Here’s What That Means

Agencies applaud the move, but standard measurement is needed.

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Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions

If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.

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Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use

The pro bono campaign from TBWA/Paris features three posters being distributed through social media channels.

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Following Arthur Sadoun’s Diagnosis, Publicis Launches Working With Cancer Pledge With Dozens of Global Partners

It started with a moment of boredom. While waiting for a lunch to begin, Publicis Groupe CEO Arthur Sadoun put his hand on his chin and neck. There, he felt [...]

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Marketing Morsels: The Brand That Made Fetch Happen and More

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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This Heartfelt Ad Captures the Emotional Connection Between Humans and Their Pets

As a way to highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a tearful short film, The Bridge, focused on the importance of [...]

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Mastercard’s CMCO on What to Expect at CES and Why He’s Still Bullish on Web3

The credit card company just launched a new accelerator program for up-and-coming music artists.

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Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.

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Snapchat+: How to Change Your Chat Wallpaper

Subscribers can choose a different option for each conversation.