Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.
Capital One Opens Airport Lounges for Travelers Ready to Spend
Unlike its competitors, Capital One will charge cardholders a fee for each use of their lounge as it seeks to woo casual, entry-level travelers.
Architectural Digest Launches Home Improvement Vertical, AD It Yourself
The new vertical will highlight elevated do-it-yourself projects and actionable advice from AD editors, providing readers with inspiration, instruction and resources.
Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards
Protection of women and transparency are top priorities at MARZ, as is the mission to provide clients and brands with diverse talent.
The Celebrated British Creative Director Counting Down to his Flight into Space
Sir Richard Branson, then Jeff Bezos and now one of Britain’s most celebrated advertising creatives, Trevor Beattie will soon be taking off into space, but first he needs to find [...]
Adweek Podcast: How to Market Commercial Space Travel
On today’s episode, we're joined by Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.
Hypebeast Offers Publishers a Blueprint for Wholesale Commerce
Its retail arm, HBX, generated $29 million in revenue last year.
Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action
The effort is part of the brand’s stigma-busting strategy of bringing cannabis to consumers in an approachable way.
German Retailer Kaufland Hypes Bargains With Lavish Rap Video
When a woman sees her receipt at a cash register, she is transported into a fantasy world where she is the star of her own rap video with backup dancers [...]
Oscar Mayer Offers to Solve the Age-Old Problem of Mismatched Hot Dogs and Buns
Around July 4th, legacy ketchup maker Heinz launched a petition asking food manufacturers to rectify this “hot dog injustice” where hot dogs have been sold in 10s and buns in [...]
Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations
I May Destroy You, Hacks, Mare of Easttown and WandaVision got four nods apiece.
Tracee Ellis Ross’s Beauty Brand Is More Than Haircare
The actress and entrepreneur wants to inspire inclusion and innovation in the space.
How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]
The Brands Competing at the 73rd Emmy Awards Have Been Revealed
The nominees include agencies Wieden+Kennedy, Lucky Generals and TBWA\Media Arts Lab.
Boston Pizza Has Advice on ‘How to Patio’ After Canada’s Extended Lockdown
“With the most patio locations across Canada, Boston Pizza wrote the book on patio-ing in this country,” Cam Boyd, creative director at the brand’s agency John St., said in a [...]