W+K’s New Travel Portland Ads Reveal More of the City’s Quirks

While Portlandia pushed Portland’s weirdness into the public perception, the city isn’t all doughnuts, beer and naked bike rides.

Can a New Marketing Campaign Bring Vitality Back to GNC?

The health and wellness retailer has struggled in recent years, but a new ad campaign seeks to change consumer perception.

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

Over the past several weeks, Gap Inc. has seen leadership and business changes. Analysts say it's time to take a look at itself.

Agency Network Plan A Expands With Four New Additions

Chapter, Tether, The New New Thing and TwoFiveSix are all joining the agency network.

AnalogFolk Is Closing Its Portland Office and Placing More Emphasis on NYC and Other Markets

AnalogFolk Portland office mainly served Nike’s U.S. football account, handling social media, but the brand recently took that in-house.

Anomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief Efforts

Agency is ‘fighting fire with fired.’

How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

With plastic bags on their way out, reusable bags are more than just a way to carry goods—they're a branding opportunity.

Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin’

The iconic rapper is an investor in Beyond Meat and the brand's frequent public face.

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

The Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’

Chef Eddie Huang and TV host Jeannie Mai lead the effort to bust the stigma that Chinese food and MSG cause serious illness.