General Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards A total of seven Grand Prix honors were handed out at this year’s Epica Awards. Fantasy and Reality Blend Beautifully in Melodramatic Telenova Ad In first work for America Television in Peru, Circus Grey blends fantasy and reality in long-form ad for country's most popular TV show. The Victoria’s Secret Fashion Show Is Officially Canceled An executive confirms the long-speculated news. WeWork Lays Off More Than 2,000 Employees Troubled coworking company recorded a $1.25 billion loss in Q3. Nielsen Names Jacqueline Woods as CMO of its Global Connect Division Apart from overseeing global marketing, Woods will be tasked with helping transform Nielsen Global Connect into an independent, publicly traded company. Ghost Signs, Bygone Ads Painted on Buildings, Are Fading Away—Should We Let Them? Ghost signs were once brightly painted advertisements, but after years of hiding and neglect, they're disappearing. Artists and designers don't all agree about restoring them. PayPal Acquires Honey for $4 Billion Paypal is acquiring Honey for $4 billion and plans on integrating its technology for its merchants. An Inside Look Into How TikTok Could Attempt to Win Over Influencers A brief Adweek found online lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to create “original, high quality content [that’s] meant to go viral." Applications Are Open for Adweek’s Media Agency of the Year Apply for consideration by Dec. 9. Epica Awards’ Longtime Book Editor on How Creativity Keeps Changing Adweek caught up with the Epicas Awards' longtime book editor and jury wrangler, editorial director Mark Tungate, heading into a week of deliberations.123…377Next »