Applebee's Fulfills Its Football Destiny as Newest NFL Sponsor

The league sees potential in a casual dining chain that plays well with partners such as Pepsi and Anheuser-Busch

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Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee’s.

Today, the National Football League announced Applebee’s Grill + Bar as its “official grill + bar” sponsor in a multiyear deal starting just in time for the upcoming NFL Draft.

The more than 1,500-location casual dining chain has ensconced itself in local sports marketing since its inception, but it has made more of a play for the big leagues in recent years—joining NBC’s Football Night in America pregame show for Sunday Night Football as a sponsor in 2019 and partnering with NFL players on digital video projects with Whistle Sports.



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