Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus.
He’s also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows.
In a marketing landscape where data and analytics firm EDO says ads with celebrities perform 25% better than those without one, Waddle’s job tends to garner most of the attention.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in