Overtime—on Pace to Generate $100 Million This Year—Inks NFL Partnership

The football league will join Overtime's growing list of distribution partners, alongside Prime Video and DAZN

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Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old company.

The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing operation, among other ventures. 

Its four leagues—OT7, a seven-on-seven football league; OTE, a basketball league; OTX, an eight-event boxing series; and Overtime Select, a women’s basketball league—feature high school-aged athletes, with the exception of OTX boxers, who are 18 years or older.

Through its emphasis on rising stars and social media distribution, Overtime caters to a young audience of sports fans.

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