Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work

Lego and Netflix already practice design justice, here's why other brands should take note

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic.

However, there’s another way to create a more inclusive world involving the creatives.

Enter: Design justice, a practice that rethinks design processes and focuses on people who they often marginalize. This approach calls for collaborative and creative practices to approach these communities’ deeper challenges.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker, founder and president of the agency Boathouse, sharing the purpose of design justice, examples of the concept in action and why marketers should feel inspired by Lego and Netflix.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.