TV Upfronts

Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings

The streamer isn't holding back when it comes to its upfront presentation

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Netflix is surprisingly upfront about its upfront plans.

The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix’s leaders explained exactly what to expect.

Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO Ted Sarandos was an open book when teasing Netflix’s first looks and content clips marketers can look out for.

According to Sarandos, the company will showcase a slate of upcoming projects, including new seasons of Bridgerton, Sweet Tooth, That ’90s Show, Dead Boy Detectives, Shane Gillis’ series Tires and unscripted events such as a roast of Tom Brady.




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