Netflix's Ad Tier Hits 23 Million Monthly Active Users, Adds Pause Ads

The streamer's new ad format will roll out globally in the next few months

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Netflix is rolling out news to make you take pause.

Top line

During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally.

In addition, the company is adding pause ads in the upcoming months.

Between the lines

Amy Reinhard, the company’s president of advertising, last gave an update on ad tier numbers in November for the streaming plan’s one-year anniversary. At the time, the ad tier had 15 million monthly active users.

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