Netflix is rolling out news to make you take pause.
Top line
During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally.
In addition, the company is adding pause ads in the upcoming months.
Between the lines
Amy Reinhard, the company’s president of advertising, last gave an update on ad tier numbers in November for the streaming plan’s one-year anniversary. At the time, the ad tier had 15 million monthly active users.
Buyers previously told Adweek that scale was the biggest issue with Netflix’s ad tier. That remains a priority for the streamer, with the recently announced growth being a step in the right direction.
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