Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger

Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger

Following the $110 billion merger between Paramount Skydance and Warner Bros. Discovery, there’s a shakeup at the top of the ad sales mountain.

Paramount’s chief revenue officer, Jay Askinasi, has been tapped to lead ad sales for Skydance, the newly combined company. Meanwhile, WBD’s ad sales leaders, Ryan Gould and Bobby Voltaggio, are exiting.

JB Perrette, co-chair and chief business officer, Skydance TV and Skydance DTC, announced Askinasi’s appointment, also saying that David Decker has been named president of content sales and Ray Hopkins has been named president of distribution.

“Jay, David, and Ray are hugely talented and respected leaders with deep experience, strong industry relationships, and a shared commitment to our partners and our people,” Perrette said in a statement.

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Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor.