Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger

Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger

Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited.

Following the $110 billion merger between Paramount Skydance and Warner Bros. Discovery, there’s a shakeup at the top of the ad sales mountain.

Paramount’s chief revenue officer, Jay Askinasi, has been tapped to lead ad sales for Skydance, the newly combined company. Meanwhile, WBD’s ad sales leaders, Ryan Gould and Bobby Voltaggio, are exiting.

JB Perrette, co-chair and chief business officer, Skydance TV and Skydance DTC, announced Askinasi’s appointment, also saying that David Decker has been named president of content sales and Ray Hopkins has been named president of distribution.

“Jay, David, and Ray are hugely talented and respected leaders with deep experience, strong industry relationships, and a shared commitment to our partners and our people,” Perrette said in a statement.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
an image of bill bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor.