The numbers
$224 million — Incremental ad revenue from World Cup across Telemundo and Peacock in Q3.
17% — Peacock paid subscriber increase year over year in Q3, reaching 48 million.
$261 million —Peacock earnings in second consecutive profitable quarter.
$1.8 billion — The Odyssey became Universal’s top-grossing film ever.
The watercooler talk
The 2026 FIFA World Cup helped kick up NBCUniversal ad revenue for Q3.
On a Comcast earnings call on Thursday, executives noted that the World Cup, which aired in Spanish across the second and third quarters on Telemundo and Peacock, generated incremental advertising of $224 million in the third quarter, reaching $664 million in total.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
