TV Upfronts

ADWEEK's TV Upfronts and NewFronts 2024 Calendar

All the information you need about this year's presentations

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

If it seems like upfront announcements come earlier and earlier each year, they absolutely do.

The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations.

Among the early highlights, Paramount confirmed it will not return to upfronts week, opting again to host a series of smaller, private events beginning in late April. On the other hand, Warner Bros. Discovery made its return official, and YouTube is coming back with Brandcast for the third year in a row.

Here are the latest updates on how the rest of the upfront and NewFronts season will shake out.




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