YouTube is being upfront about its Brandcast plans.
Today, YouTube announced that it would return to upfront week in 2024, with its Brandcast event once again making a home at New York’s David Geffen Hall in Lincoln Center. Next year’s event takes place on Wednesday, May 15, at 6 p.m.
The news came in a blog post from Anne Marie Nelson-Bogle, vp, YouTube ads marketing, with the exec also announcing that the company signed a deal to return to David Geffen Hall through 2026.
Between the lines
YouTube shook up its upfront event in 2023, with the company exclusively sharing with Adweek that it would leave New York’s Imperial Theatre for Lincoln Center and shift from a Tuesday event to Wednesday.