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Paramount is being upfront about its upfront week exit.
Top line
Today, Paramount has confirmed it won’t be returning to upfront week in 2024. Instead, the company will once again host a series of “high-impact, intimate upfront gatherings” for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount spokeswoman told Adweek. The events are set to begin in late April.
Between the lines
Paramount shocked the TV industry in 2023 by skipping its decades-long upfront week event at Carnegie Hall, but this announcement doesn’t come as a surprise.
“The feedback from last year’s approach was incredibly positive,” the spokeswoman said.
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