Paramount Skipping Its Decades-Long Carnegie Hall Upfront Week Event in 2023

On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be abandoning its usual presence at Carnegie Hall during May’s upfront week, instead opting for a series of “high-impact, intimate gatherings in April for each of our major agency partners and their clients.

“Our targeted approach is intended to encourage conversation with our most trusted partners — to hear directly from the agencies and advertisers we serve and who form the bedrock of our business,” Halley wrote, adding, “We also have a fantastic story to tell about the power of our popular portfolio and enhanced offerings, and the earlier timing will increase share of voice, in a more fitting setting for deeper engagement.”

Paramount, and before it CBS, had been an upfront week mainstay at the iconic New York venue for decades.