Upfront week is getting a major last-minute change.
Netflix’s first upfront week event, originally slated for May 17 at 5 p.m. at New York’s Paris Theater, is switching from an in-person to a virtual presentation, Adweek has learned.
The streamer informed attendees of the change in a note on Wednesday night, adding, “We look forward to sharing our progress on ads and upcoming slate with you. We’ll share a link and more details next week.”
The new event will be “produced to stream,” Netflix told Adweek exclusively, However, it will no longer take place at the Paris Theater, and there will no longer be a reception following the event.