As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Evolve to a Member Services Model for More Precise Targeting and Measurement
The inconvenient reality of digital advertising is that most brands have to settle for reaching some, but not all, users in their target audience.
Achieve Social and Retail Media Symbiosis Using the Strengths of Each Channel
Will social develop a keyword-specific targeting approach for advertisers, or will it rely purely on product content like many sponsored product offerings in retail media?
Light Up Your Lead Intelligence With Call Data
If your business receives high volumes of phone calls, you’re probably sitting on a treasure trove of business-building insights.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn't let you down.
AI’s Impact on Marketing May Be Getting Easier to Quantify
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation
A case study in embracing the best of both brand and performance marketing.
Attribution Will Make or Break Retail Media
The onus is on networks to measure the value of their data for advertisers.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor's use of your company's trademark in keyword advertising.
Consumers Value Values—and Their Loyalty Depends on Them
Personalized communications and gated offers transform purpose into concrete actions.
Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn't without risks, but CPG companies can mitigate them.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
How Do We Sift Through the Ever-Expanding Array of Retail Media Networks?
The answer lies within the networks themselves.
Automation Is Rewriting the Performance Marketing Playbook
Marketers are retraining as new tools from Google and Meta make keywords and targeting skills less relevant.
Your Website Is Getting Less Traffic From Google Searches Than It Used to
To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.