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Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.

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Traditional Trade Shows and Live Events Are Returning—and Better This Time

The hybrid event is here to stay—and for good reason.

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Adobe Streamlines Marketing Offerings With New Customer Journey Tool

Performance Marketing

The software giant's product allows marketers to customize to each consumer's purchase path.

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Artsy Fills Newly Created Post Promoting Growth Marketing

Performance Marketing

Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.

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AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Mediaweek

The aim of the brewing giant is to achieve a return proportional to its investment.

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How the Pandemic Changed Ulta Beauty’s Digital Strategy

Performance Marketing

The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.

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Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap

Performance Marketing

Advances in ad tech provide a means to target audiences without compromising their privacy.

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Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

Data provider raises $20 million in financing to expand artificial intelligence tools.

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Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Help us choose the top advertising and marketing technology providers

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Adweek Podcast: The State of Sustainability

What are brands and marketers getting right and wrong?

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Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Marketers have a whole new method for engaging and interacting with their customers in real time.

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How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging

Performance marketer Alieu Fye talked strategy today at Adweek's virtual event.

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As Direct Response Returns to Growth, IWCO Expands Creative and Analytics Practices

Despite general declines, certain sectors such as health care, cable and nonprofit were up last year.

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Adweek Podcast: Performance Marketing Awards & #StopAAPIHate

We discuss Adweek's new Performance Marketing Awards.

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These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most

These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales.