Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn't without risks, but CPG companies can mitigate them.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
How Do We Sift Through the Ever-Expanding Array of Retail Media Networks?
The answer lies within the networks themselves.
Automation Is Rewriting the Performance Marketing Playbook
Marketers are retraining as new tools from Google and Meta make keywords and targeting skills less relevant.
Your Website Is Getting Less Traffic From Google Searches Than It Used to
To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.
4 Retail Media Marketing Predictions for 2023
If you make the predictions before the end of January, they still can come true.
Texting Boundaries Apply to Brands, Too
Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.
How to Promote Accessibility in Your Email Marketing Campaigns
Always consider how assistive devices will interpret the elements you include in your messages.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
Not All Retail Media Loyalty Programs Are Created Equal
One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.
TAG Brands Consolidates Media Upward of $150 Million With Dentsu X
Dentsu X won the business in July following a review and started work in September.
Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2
This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.
Why Digitally Native Brands Like Wisp and Earnin Are Turning to CTV
As social platforms lose their luster, performance advertisers find success in streaming.
Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing
Joining a group like the IAB can help the industry reach its potential.
Email Marketers Seek New Standards for Authentication
Behind every "click me" button is an email marketer looking for proof of engagement.