Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate
The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties.
Traditional Trade Shows and Live Events Are Returning—and Better This Time
The hybrid event is here to stay—and for good reason.
Adobe Streamlines Marketing Offerings With New Customer Journey Tool
The software giant's product allows marketers to customize to each consumer's purchase path.
Artsy Fills Newly Created Post Promoting Growth Marketing
Former Spotify and Headspace exec Robert Lamvik will manage efforts to further scale the online art marketplace.
AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
How the Pandemic Changed Ulta Beauty’s Digital Strategy
The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.
Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap
Advances in ad tech provide a means to target audiences without compromising their privacy.
Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora
Data provider raises $20 million in financing to expand artificial intelligence tools.
Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards
Help us choose the top advertising and marketing technology providers
Adweek Podcast: The State of Sustainability
What are brands and marketers getting right and wrong?
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Marketers have a whole new method for engaging and interacting with their customers in real time.
How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging
Performance marketer Alieu Fye talked strategy today at Adweek's virtual event.
As Direct Response Returns to Growth, IWCO Expands Creative and Analytics Practices
Despite general declines, certain sectors such as health care, cable and nonprofit were up last year.
Adweek Podcast: Performance Marketing Awards & #StopAAPIHate
We discuss Adweek's new Performance Marketing Awards.
These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most
These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales.