How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.
4 Things to Know Before Advertising on Walmart and Amazon
Winning advertising strategies in comparing Walmart vs. Amazon.
Don’t Let Doubt Distract From Measuring Digital Marketing Results
Marketers need to avoid these two mistakes.
Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months
Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]
How Contact and About Pages Can Impact Your SEO
Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.
An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics
Election polling errors show why data models need to reach beyond human surveys.
Online Shopping Presents a Physical Marketing Opportunity: The Package
A few package marketing possibilities for performance marketers.
How Predictive Analytics Takes the Guesswork Out of Ad Performance
Performance marketers should first determine why they're optimizing ads at all.
How to Do Performance Marketing Without Wrecking Your Brand
Creativity and technology don't have to be at odds with one another.
Postmates Banks on Pop Culture and Plinko to Engage Consumers
Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.
Levi’s Brings the In-Store Experience Online for Modern Shoppers
Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.
This Startup Aims to Help SMBs Survive Covid Via Voice Apps
Voice platform adoption is growing during the pandemic.
417 Million Pieces of 2020 Election Mail Have Already Been Sent. Vote Correctly
Center for Voter Information sends bullet points on how effectively vote by mail.
Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing
Analysts must reconcile teams that can sometimes seem to be speaking different languages.
Email Marketers, Focus on the Pre-Send Experience
Consider what's required of consumers to sign up for email programs and their specific lifecycle points.