Community-Led Growth Is the New Product-Led Growth Strategy
Marketing is like fashion: What's old becomes new again.
Can Retail Media Crash the Cool Kids’ Party?
Commerce and social media are converging—but on whose terms?
5 Performance Marketing Trends to Watch in 2022
[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.
To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords
Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.
As Out of Home Recovers, OAAA Builds Up Leadership Team
The new executives are expected to expand the trade group's data and creative capabilities.
Marketers Need to Understand the Difference Between Segments and Personas
No customer is just a sum of product purchases and clicks.
While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data
While publishers may be able to infer some level of intent based on user behavior across their sites, there are limitations to what an individual publisher can do.
Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale
It’s become an increasingly attractive tool in marketers' arsenals since it's measurable and available at scale on programmatic exchanges.
6 Important Google Ads Changes You Need to Know
Marketers are left confused in the middle of the holiday shopping season.
Place Exchange Gets Inside Uber OOH as Riders Return
The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.
Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)
Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.
As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance
The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.
What’s in a Web Page Title? Google May Decide for You
The search giant's attempts at greater clarity for users may muddle marketers' messages.
Lagunitas Shifted to Social When In-Person Wasn’t Doable
When concerts and festivals shut down, the beer brand had to pivot.
Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic
The data cleansing platform generated more than 2.1 million leads for agents.