Performance marketing analyzes conversions and clicks from online campaigns. It gives us the ability to evaluate the effectiveness of every ad dollar spent in real time. Below you’ll find more details on performance marketing, how to analyze results and how to learn from them. How can you evaluate the success of a campaign? You’ll also read about examples to help you understand how these online campaigns work and how they can transform any business’ marketing strategy—whether it’s an online business or not.
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Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right

The move isn't without risks, but CPG companies can mitigate them.

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Tailor Your Content, Media and Messaging With Intent Data

Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.

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Automation Is Rewriting the Performance Marketing Playbook

Marketers are retraining as new tools from Google and Meta make keywords and targeting skills less relevant.

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Your Website Is Getting Less Traffic From Google Searches Than It Used to

To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.

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4 Retail Media Marketing Predictions for 2023

If you make the predictions before the end of January, they still can come true.

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Texting Boundaries Apply to Brands, Too

Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.

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How to Promote Accessibility in Your Email Marketing Campaigns

Always consider how assistive devices will interpret the elements you include in your messages.

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High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers

Understanding advocacy as a marketing function and leveraging it on LinkedIn.

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Not All Retail Media Loyalty Programs Are Created Equal

One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.

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TAG Brands Consolidates Media Upward of $150 Million With Dentsu X

Dentsu X won the business in July following a review and started work in September.

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​​Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2

This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.

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Why Digitally Native Brands Like Wisp and Earnin Are Turning to CTV

As social platforms lose their luster, performance advertisers find success in streaming.

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Joining a group like the IAB can help the industry reach its potential.

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Email Marketers Seek New Standards for Authentication

Behind every "click me" button is an email marketer looking for proof of engagement.