Portrait of Chris Jensen

Chris Jensen

Chris Jensen leads Ibotta’s Revenue and Operations functions. Prior to joining Ibotta, he founded a performance marketing company using payments technology in partnership with Visa, Mastercard and American Express. Before that, he was global marketing director for Whole Foods. Jensen has an MBA from the University of Texas and a BA from the University of Colorado.

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Not All Performance Marketing Tactics Are Created Equal


Marketers are trading traditional channels for shiny new performance tools.