Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, “versus” presents short-term sales—”performance”—and long-term brand building as not only exclusive, but at odds with each other.
”We are essentially implying that whatever is on the other side of the equation is what? Not performance,” Thalberg said.