Portrait of Himanshu Jain

Himanshu Jain

Himanshu Jain is general manager and vice president of product at CommerceIQ.

Alt Image Text

Retail Media’s New Secret Weapon Is Incremental ROAS

Voice

Traditional metrics may not accurately reflect the impact of new brand initiatives.

Alt Image Text

How Instacart Moved Beyond Groceries to Become a Retail Media Power

Retail Media Advertising

Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.

Alt Image Text

4 Things to Know Before Advertising on Walmart and Amazon

Performance Marketing

Winning advertising strategies in comparing Walmart vs. Amazon.