Paul Barbagallo
Paul Barbagallo is Adweek’s svp, executive editor of thought leadership and practical journalism.
2024 Priority List: A New Partnership for the CMO and CEO
Marketers must overcome three obstacles.
Adweek Research: Quantifying the Impact of Collaboration
These principles distinguish top-performing CMO collaborators from their less successful peers.
Why You Need a Brand Bible, According to a Historic Video Game Launch
'Our goal is to inspire the next generation of explorers—and that can be people literally going into space and people writing the next science fiction novel.'
How Chipotle and Gale Followed a Hunch to Marketing Success
Their Cannes-winning idea started by testing a hypothesis.
How Great CMOs Collaborate
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has [...]
The Curious Case of Colle McVoy, Adweek’s 2023 US Midsize Agency of the Year
How the 88-year-old Minneapolis firm is building a culture to last.
Marc Pritchard on Why Strategy Needs Creativity
The chief brand officer at P&G believes marketers and creatives should be growing markets with their creativity.
Adweek’s B2B Innovation Award Winners
Honoring 10 organizations and people bringing fresh ideas to B2B marketing.
These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and [...]
Linda Boff on Preserving the GE Legacy While Building Her Own
Boff is Adweek's first B2B Innovation Award Lifetime Achievement honoree.