Paul Barbagallo
Paul Barbagallo is Adweek’s svp, executive editor of thought leadership and practical journalism.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would [...]
In an increasingly polarized political world, The New American has content to burn. The weekly political magazine was born in 1985 after the merging of American Opinion and The Review [...]
Once-defunct cataloger Fingerhut—known for extending credit and goods to lower-income consumers—is back in the mailstream with its first continuity program since Federated Department Stores Inc. sold the company last year. [...]
DNC Registry Fuels Online Market Research
By Paul Barbagallo Even though market research firms are exempt from new do-not-call rules, many consumers are still reluctant to participate in phone surveys. Much to the chagrin of the [...]
Cost-Effective, Response-Driving Bells and Whistles for Your Outer Envelope By Paul Barbagallo As part of the pressure to maintain the vigor and allure of long-term direct mail packages under budget [...]
By Paul Barbagallo Online advertising continues to prove its effectiveness for marketers while becoming a creative, yet standardized, medium. According to DoubleClick's First Quarter 2003 Ad Serving Trend Report, based [...]
TM0703_Market Focus, Motorcycle Enthusiasts
By Paul Barbagallo Motorcycle Madness was once a condition that almost solely infected the 350-pound Hell's Angel type who lives in old blue jeans and dirty leather. Today, motorcycling in [...]
Inteview with Christopher G. Cleghorn, Easter Seals
By Paul Barbagallo Easter Seals' Executive Vice President of Direct and Interactive Marketing Chris Cleghorn shares a few of his fund-raising challenges and successes with Target Marketing. Target Marketing: Tell [...]
By Paul Barbagallo Like any successful marriage, even one with cyclical doses of quarreling and reconciling, a sound mailer-list broker partnership is founded on trust. Fostering a relationship of open [...]