Paul Barbagallo

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Steve Green: Rolling in Dough

General

Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would [...]

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The New American Goes Mobile

Emerging Tech

In an increasingly polarized political world, The New American has content to burn. The weekly political magazine was born in 1985 after the merging of American Opinion and The Review [...]

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Back With a Bangtail

General

Once-defunct cataloger Fingerhut—known for extending credit and goods to lower-income consumers—is back in the mailstream with its first continuity program since Federated Department Stores Inc. sold the company last year. [...]

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DNC Registry Fuels Online Market Research

General

By Paul Barbagallo Even though market research firms are exempt from new do-not-call rules, many consumers are still reluctant to participate in phone surveys. Much to the chagrin of the [...]

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The Ins Of Outers

General

Cost-Effective, Response-Driving Bells and Whistles for Your Outer Envelope By Paul Barbagallo As part of the pressure to maintain the vigor and allure of long-term direct mail packages under budget [...]

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Four Ad Serving Tips

General

By Paul Barbagallo Online advertising continues to prove its effectiveness for marketers while becoming a creative, yet standardized, medium. According to DoubleClick's First Quarter 2003 Ad Serving Trend Report, based [...]

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TM0703_Market Focus, Motorcycle Enthusiasts

General

By Paul Barbagallo Motorcycle Madness was once a condition that almost solely infected the 350-pound Hell's Angel type who lives in old blue jeans and dirty leather. Today, motorcycling in [...]

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Inteview with Christopher G. Cleghorn, Easter Seals

General

By Paul Barbagallo Easter Seals' Executive Vice President of Direct and Interactive Marketing Chris Cleghorn shares a few of his fund-raising challenges and successes with Target Marketing. Target Marketing: Tell [...]

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Shared Vision

General

By Paul Barbagallo Like any successful marriage, even one with cyclical doses of quarreling and reconciling, a sound mailer-list broker partnership is founded on trust. Fostering a relationship of open [...]

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TM Nuts ‘n Bolts – Book Club

General

By Paul Barbagallo Diary of a Consumer Mind-Reader In his new book "How Customers Think: Essential Insights Into the Mind of the Market," marketing expert Gerald Zaltman offers this advice [...]