Jason Lilien
Jason Lilien is vp, client services at Partner Commerce, in collaboration with All Inclusive Marketing. He oversees all affiliate marketing, referral, lead generation and other B2B partner ecosystem programs for a range of SMB, mid-market and enterprise-focused clients. He was a finalist for 2023 Partnership Leader of the Year for leaders in B2B SaaS.
B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.