The tech marketer partners with the French Open, Financial Times and MIT to illustrate the future of his company’s offerings
Boff is Adweek's first B2B Innovation Award Lifetime Achievement honoree.
The chief brand officer matched AI's innovative pace while finding a human message
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and [...]
Honoring 10 organizations and people bringing fresh ideas to B2B marketing.
Lead marketers famously have the shortest tenure in the C-Suite. Here's why.
The integration is the latest move in the emerging realm of business-to-business programmatic marketing.
The tech giant uses the tennis event, The Masters, Wimbledon and other high-profile outings to let decision makers try out its new toys.
Cliona Hayes, director of global brand and advertising, on its new brand platform and international campaign.
Colin Fleming, evp of Brand and Marketing, discusses developing the campaign and how b-to-b creative is evolving.
The activation will take place from the end of September at The Design Museum in London
Advertisers can now target QuickBooks customers, who use the software for accounting, across digital media.
Creative agency Colossus helped the data platform find an approachable identity and voice for its first major brand campaign
CIO Kyall Mai explains how Esquire Bank is using Salesforce to personalize data and target customers.
B-to-B leads the way as technology becomes essential to building brand relevance.