American Express Builds B2B Playbook Around Small Business

A revamped Gold Card, new financial services hub and other tweaks came from listening to customers

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

American Express is ending its B2B year as it began: making big moves for small businesses.

The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year’s 14th installment, it introduced the Door to Shop Small augmented reality experience that led customers to shopping districts and handed $5 statement credits to cardholders who spent $50 or more at stores on The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in