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In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts.
After reaching nearly 30 million unique visitors in December, it has since set itself a new goal for this year: better monetizing that readership.
“I believe in audience development, and that it takes time to build brands and find out what people value,” said cofounder and CEO Dave Finocchio.