Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty

Amperity helped the restaurant chain grow by turning existing fans into regulars

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If a business is looking for growth, it helps to define that term before chasing it.

Do you want a whole lot of new customers who’ll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more of them?

If it’s the latter, it helps to know those people, their home territory, their habits and their wants—even if it’s as simple as an occasional plate of chicken parmesan.

In 2016, Seattle-based data platform Amperity developed a system that absorbed any kind of data at any scale and ran models that provided a complete profile of a customer.

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