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Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp’s business-focused arm.
WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time. They are also able to send vouchers and offers, and beta test marketing messaging.
Initially launching in the U.K., the proprietary web platform built by Dentsu will enable the around 200 million companies using WhatsApp to provide more personalized service to customers across their creative, commerce data and loyalty strategies.
The web platform will allow companies to manage access to their accounts, including analytics and optimization tools powered by Merkle, Dentsu’s customer experience management company.