Scania Ads See Electric Truck Experience First Day at Work

The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022

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The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad.

With a series of films that follow one of the trucks through its induction into the company, from its guide around the office to the first team meeting, the ads are the first produced by agency Åkestam Holst NoA for the brand.

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