Andrew Lipsman
Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. Previously, he was vice president and principal analyst at Insider Intelligence, focusing on retail and ecommerce. He also served as svp of marketing and insights at comScore, where he oversaw the company’s global marketing insights and thought leadership initiatives. He holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.
Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.