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Take a closer look at the performance marketing industry and you’ll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We’re constantly riding a wave of data—response rates, conversion rates, abandon rates—all in the name of better ROI.
Lately, we’ve seen a shift away from paid digital ads toward a new direction: direct mail. But it’s not a surprising change in course once you take a deeper dive into current conditions.