Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Take a closer look at the performance marketing industry and you’ll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We’re constantly riding a wave of data—response rates, conversion rates, abandon rates—all in the name of better ROI.
Lately, we’ve seen a shift away from paid digital ads toward a new direction: direct mail. But it’s not a surprising change in course once you take a deeper dive into current conditions.
Digital

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in