Up until next year, direct mail advertising will have attracted the lion’s share of local ad budgets. But those days appear to be gone forever, according to BIA/Kelsey’s 2022 local media expenditures forecast.
Marketers will put $34 billion into local mobile advertising in 2022, local media researcher BIA predicts. That gives it a 21% share of the total $161.5 billion expected to be spent on local efforts next year. In contrast, direct mail will hold a 20.7