Portrait of Sherry Bonelli

Sherry Bonelli

Performance Marketing contributor Sherry Bonelli is CEO of interactive agency Early Bird Digital Marketing.

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Get More Customer Engagement With Google’s Business Messages

SEM News

Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind.

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What’s in a Web Page Title? Google May Decide for You

Performance Marketing

The search giant's attempts at greater clarity for users may muddle marketers' messages.