Portrait of Andrew Shotland

Andrew Shotland

Andrew Shotland is CEO of Local SEO Guide. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

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Clicks Versus Search: 5 Lessons Learned in the War Over Marketing Budget

Search Engine Optimization

Instead of trying to convince stakeholders that your channel’s priorities are better than the other channel’s, see which site implementations can service both.