The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image

Optimizing for affiliate has minted a new breed of media behemoth

When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher.

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