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It’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough.
You need to make these leads convert. And that’s where the money lies.
Before discussing the top ways to generate leads, you first need to understand that different types of leads are at different stages of their purchasing decision. According to the AIDA model, a consumer goes through these four stages within the buying process:
- Awareness: A consumer likes familiarity and comfort when purchasing a product—they are less likely to buy a product they aren’t familiar with.