How Mondelēz Grows Revenue Through Albertsons and Pinterest's Data Clean Room

Cracker brand Triscuit saw a 16% lift in incremental sales

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Snacking giant Mondelēz International, home to names like Cadbury and Oreo, found success using Albertsons Media Collective and Pinterest’s data clean room solution, a collaboration announced at CES last year.

From July 5 through Aug. 15, Mondelēz’s cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of grocery company Albertsons. By using LiveRamp’s data clean room technology, the cracker brand successfully reached a broader audience within the cracker and salty snack category.

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