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Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market.
The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its “Gold Bunny Getaway,” a seaside home located in Carlsbad, Calif., from March 29 to 31. The destination is full of bunny-themed and gold décor and stocked with a hare-raising amount of the brand’s signature Lindt Gold Bunny chocolates, Lindor chocolate eggs and new Gold Bunny filled offerings in double milk and hazelnut flavors.
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