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While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs “worthless,” brands in the space have been doubling down on refining their messaging and strengthening their marketing to appeal to a wider audience.
For blockchain platform Solana, what began as a groundswell of community critique transcended into the most successful campaign in its history. Spanning both digital and out-of-home advertising, the initiative introduced the brand’s latest market transformation while resonating deeply with its community.