What the FTX Collapse and Crypto Crash Mean for Marketers

The stunning downfall has sent shockwaves through the crypto world


The cryptocurrency world has been thrown into disarray as FTX, one of the industry’s biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting.

Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name. Its stunning downfall has left a wake of sports facilities in need of new names, teams and leagues short a major partner, and potentially embarrassed celebrity spokespeople. 

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